Los Angeles Voting System

An innovative voter-centered approach to voting for Los Angeles County, the Voting Solutions for All People (VSAP) project was developed by the LA Registrar-Recorder/County Clerk in conjunction with IDEO and Smartmatic’s Los Angeles-based design and development team to address an aging voting system and an increasingly large and complex electorate. The project seeks a collaborative approach to voting system design that will put voters at the center and maximize stakeholder participation through a voter-centered approach to voting system design and development.

The primary UX goal being the delivery of Voting Solutions for All People.

My role as Lead Experience Designer was to implement and develop the design language, systems features, diagnostics, work flows and interactions for all the new digital touchscreen voting systems employed across LA County beginning with the March 2020 Presidential Primary election. Originating with core research and initial design concepts by IDEO, our local UX team fulfilled on design language in Sketch, Invision and Zeplin with direct coordination with the onsite engineering teams.

In addition, I developed additional workflows, complete diagnostic screen architecture and motion graphic animation using After Effects for the Ballot Marking Devices.

Design Documentation, Animation and User Testing Samples

Ballot Marking Device Main Voter Flow Screens
After Effects animations created for specific introduction and educational screens.
More button interaction and animation for additional contests.
Icon Library in Low Contrast Mode
Modifications to be made after successful user tests with blind participants.

Testing and Validation

I lead user engagement, training and service design projects for user and volunteer election workers on-site at Vote Centers, including accommodating stringent accessibility requirements for voters who are seeing or hearing impaired or with low-to-no motor control. I facilitated full user validation testing on Ballot Marking Devices (BMDs) with blind, color-blind and standard voters and lead initiatives for modifications based on findings to guarantee accurate election results.

Test Lab 3 run-through of complete end-to-end poll worker set-up and voter process.

Our team also worked directly with LA County to develop backend, election worker administration tools at the newly built warehouse to house 33,000 BMDs, load election files and administer diagnostics before they are delivered to the over 1,000 Vote Centers for individual elections.

BMDs in use during the 2020 Presidential Election at the Staples Center amidst the Covid-19 pandemic.

Complete VSAP UX Case Study Deck

“We can now say, I think, with confidence that the voting model we’ve adopted in L.A. County is sustainable. From a 95-year-old voter to a generation Z voter and everything in between, the system worked as it was designed and it got overwhelmingly positive reviews in its utility and in the intuitive ease of its use.”

Los Angeles County Registrar-Recorder/County Clerk Dean Logan

Additional Press

Wall Street Journal
The Wall Street Journal’s Emily Glazer explains how Los Angeles County is remodeling its voting experience for the county’s 5.4 million voters during its 2020 election debut. Voting changes could extend across the U.S.

AdobeXD Wireframe Podcast
On the AdobeXD podcast, I discussed the design challenges associated with developing a user-friendly and accessible interface for Ballot Marking Devices on a system that needed to be secure, performant and intuitive.

Learn more about this project at VSAP.LAvote.net

Please vote.