Experience strategies that innovate designs and improve business goals.

I am a Product and Experience Design Leader steeped in UX with over 20 years of experience working on user research and delivery of digital products at scale from startups to large corporations. My work focuses on bringing an Agile-based design process to businesses by employing research, interaction design and prototyping in collaboration with business and engineering processes to demonstrate the impact design thinking has on human-centered product development when matched with technical feasibility and business strategy.

As a local design leader, I manage and scale teams throughout Los Angeles and cofounded NELAUX, a local meetup organization with 2,000 members fostering the Northeast LA UX community. I regularly teach and speak on design thinking at local events and conferences across the country.


Business and product strategy
Design process optimization
Product and project management
Agile scrum certified leadership
Team mentorship and management


User experience design
Information architecture and wireframes
Prototyping and animation
Design system development
Sketch, Figma, Photoshop, Invision, Zeplin, Abstract


Customer experience and service design
Design workshop facilitation
User interviews and testing
Quantitative and quantitative research
Content and brand marketing

Research the problem, business needs, metrics and the needs of those using the product.

Empathize and understand
the users and the contexts of the challenge.

Workshop ideas and experiment with new ways of thinking and producing.

Create and execute innovative solutions based on insights and data.

Prototype and test designs to develop the right solution first and foremost.