About me
I'm Jon Fox, a user-centered product design leader with over a decade of experience crafting intuitive, impactful digital experiences. My work spans from startups to global enterprises, with a focus on agentic AI platforms, design systems, and service design across SaaS, B2B, B2C, healthcare, and civic tech sectors. At PanasonicWELL, I led the design of UMI, an AI-powered family wellness coach unveiled at CES 2025. Previously, I directed UX for LA County's modernized voting system and served as Creative Director at Idean, where I guided multidisciplinary teams in delivering innovative solutions.
My approach blends strategic vision with hands-on execution, emphasizing lean UX, agile collaboration, and human-centered innovation. I partner closely with stakeholders to align business goals with user needs, facilitating workshops, conducting user research, and developing scalable design systems. Beyond my professional endeavors, I created the award-winning web series Designing Empires, a satirical take on design culture, reflecting my commitment to thoughtful, impactful design.

- 20+ years: IC / Hands-on Design Lead, research, prototyping, handoff + direction (Figma, etc.)
- 12+ years: Managing UX/PD teams with up to 8 Direct Reports
- Separate User Research & UX Design teams and full stack Product Designers
- Managed Full Time and Contract resources
- Focus on mentorship, design quality, culture, strategy and Agile-based process development
- Built teams from ground up, wrote career ladders, jobs to be done, critical user journeys & hiring processes
- Startup-friendly – B2B, B2C. SaaS, Agentive AI
Design Thinking and Service Design
- Facilitated numerous design thinking and service blueprint oriented workshops for companies such as Cisco, Hyperloop and Volkswagen
- Built a custom Design Studio to research worldwide fan engagement for HSBC World Rugby in Green Point Stadium in Cape Town
- Designed complete workflows and highly accessible interfaces for the digital touchscreen Voting System in Los Angeles while iterating on the management and rollout of elections
Recent Projects
- Designed user experience flows for desktop, mobile and Agentive-AI at PanasonicWell, Strava, Citysearch, LA Voting System, Contesimal and many more
- Lead Design Strategy and Concept work for Strava, PanasonicWell, Honda, HSBC World Rugby, OpenX, LiveNation, CrowdStreet and more
- Lead Design System development at Strava, Kaiser Permanente, CrowdStreet and OpenX

What others say...
"Jon is the very model of a modern UX designer — user-centric in his worldview, collaborative in his approach and agile in the day-to-day chaos of a startup. He casts a wide net in his analysis of the problems to be solved while remaining rigorous in the application of the tools of UX design to drive toward finding solutions to the user’s problems. He’s able to challenge assumptions in a way that leads to more elegant, and often simpler, solutions but keeps his eye on the horizon."
"Jon consistently delights regardless of the level of difficulty of the project, but is particularly inspiring when devising design strategy and vision under the most demanding circumstances. Some of my favorite moments of collaborating with Jon came during the most physically and mentally grueling endeavors we’ve pursued together. He is an indispensable partner for anyone looking to define and execute true human centered innovations in design, products, and services."
"Jon is a rare design leader who has the ability to challenge designers and cross-functional peers of all levels. His honesty, candor, and curiosity have made an unforgettable impact on my time at Strava and my career at large. Jon joined our design team which had gone near-fully-remote after the pandemic. He quickly diagnosed silos and withdrawn behavior amongst the design team and championed a weekly product design crit. I have never worked with a design leader who encouraged and facilitated crit week after week with such commitment."