I am a Product and Experience Design Leader steeped in UX with over 20 years of experience working on user research and delivery of digital products at scale from startups to large corporations. My work focuses on bringing an Agile-based design process to businesses by employing research, interaction design and prototyping in collaboration with business and engineering processes to demonstrate the impact design thinking has on human-centered product development when matched with technical feasibility and business strategy.


As a leader of NELAUX, I am connected to over 1,000 UX designers and developers in the Los Angeles area as well as to some of the top UX industry professionals in the world. I often give talks or lead discussions at UX Conferences across the country.


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Case Studies:

coParenter     OpenX     LoveIt     Avetta     Google AIris     HSBC Rugby Sevens

Additional and confidential design samples provided on request.



Jobs and Clients include:


Built the Product Design team from the ground up and lead the initiative for enterprise UX, including developing interaction pattern libraries and reimagined workflows for existing and new product lines. Developed comprehensive user research studies on product workflows and information architecture including contextual interviews, card sorting and co-design activities with customers. Lead re-skin initiative and developed re-platform roadmap with UI development team.

Mobile Interaction Design

LoveIt is a visual community with powerful collaborative tools for individuals & groups to discover and share the things they love. Ran the Mobile and Tablet (iPhone, iPad, Android) UX strategy with focus on interaction design, functional architecture and brand vision for the LoveIt app (http://loveit.com/mobile). Responsible for app launch and App Store marketing expertise. On the desktop, focused on streamlining onboarding and registration, engagement tools and developing overall product direction. Lead the initiative for a product reimagining with a focus on cutting-edge interaction methods including horizontal scrolling mechanics, drag & drop curation, collaboration and touch-based navigation paradigms. Worked directly in live HTML prototypes, wireframes and visual design concepts in real time.

Director of UX

UberMedia makes applications that help you simplify, manage and amplify your social stream. Focus on mobile, tablet and browser-based UX, visual design and product development strategy for the Chime.In social platform, Rant.in, UberSocial and other stealth apps. Employed best practice UI strategies across products with a focus on MVP development, design simplification and user engagement. Executed deliverables for user conversion, content discovery and community tools while executing tests within the Lean Startup / Lean UX methodologies and Agile SCRUM development. Completed simultaneous architecture and visual design tasks for each product.

Director of UX

Work closely with product owners on UX strategy, engagement and brand reinvention for Citysearch.com, CityGrid Media and their respective mobile applications for iPhone, iPad and Android. Responsible for UX, GUI, interaction design architecture, wireframes, process flow documentation, usability plans and visual design for web and mobile applications (iOS, Android and Blackberry). Simplified and redesigned browser-based community tools, registration processes, business profiles and rebranding initiatives via use cases, business requirements, engagement and editorial. Managed other teammates in delivering related product design documents. Designed complete UX and visual presentation for Deals by Citysearch iOS and Android app in February 2011.

Snr. Interaction Designer

Developed product definition and direction for Event Publication system as part of the Ticketmaster 360 initiative. The new system is being developed to replace the preexisting system developed in 1976.



Creative Lead

For the launch of the 2006 Lexus IS, Saatchi & Saatchi agency, Team One, linked emails, photo uploads, banners and a website to create a photomosaic at Times Square, New York. The website for the Lexus IS Photomosaic received 600,000 visitors and 70,000 photos were uploaded.

Creative Lead / UX

The new portal offers AFTRA's 80,000 members access to all of the union's resources -- from insurance information to industry news -- through the most cutting-edge technology. As AFTRA has grown, so too have the needs of its members. The enhanced portal is organized to deliver content directly aimed at the different types of users that will use AFTRA’s web presence to find a vast array of information. Utilizing the latest technologies, the site provides easy access by delivering a large amount of information in a concise format for areas such as: News, Health & Retirement, Supplemental Insurance, Credit Unions, AFTRA Foundation, Scholarships, Discounts and direct access to the quarterly AFTRA magazine and other publications.

ET & Star Trek Online

Entertainment Tonight Online (http://www.etonline.com): Oversaw and managed teams in day-to-day production of Entertainment Tonight Online news magazine in content development, design and deadline production. Responsibilities include daily site management and content production, graphic design, Flash animation, writing, video production, photography and on-camera reporting. Star Trek Continuum (http://www.startrek.com): Developed web-based content for Databanks and Mission Log sections in extensive web site library.